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    Exam 22: Pulling It All Together: Integrating and Analyzing the Marketing Plan
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    The Largest Ongoing Research Project on Customer Satisfaction Is
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The Largest Ongoing Research Project on Customer Satisfaction Is

Question 51

Question 51

Multiple Choice

The largest ongoing research project on customer satisfaction is


A) the American Customer Satisfaction Index (ACSI) .
B) the benchmarking index.
C) the Malcolm Baldrige National Quality Award.
D) Fortune's corporate reputation surveys.

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