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    Exam 22: Pulling It All Together: Integrating and Analyzing the Marketing Plan
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    According to Which of These Concepts Are Superficial Data Insufficient
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According to Which of These Concepts Are Superficial Data Insufficient

Question 52

Question 52

Multiple Choice

According to which of these concepts are superficial data insufficient to make sound evaluations?


A) Marketing inertia
B) The iceberg principle
C) Sales exception reporting
D) The 80-20 principle

Correct Answer:

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