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    Exam 22: Pulling It All Together: Integrating and Analyzing the Marketing Plan
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    If a Firm Now Has an Annual Sales Growth of 5
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If a Firm Now Has an Annual Sales Growth of 5

Question 56

Question 56

True/False

If a firm now has an annual sales growth of 5 percent, a long-term plan could specify that growth would rise to 9 percent within five to seven years and a short-term plan could specify that sales growth would increase to 6 percent during the first year.

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