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    Exam 22: Pulling It All Together: Integrating and Analyzing the Marketing Plan
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    Marketing Analysis Is Necessary If a Firm Wants to Appraise
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Marketing Analysis Is Necessary If a Firm Wants to Appraise

Question 62

Question 62

True/False

Marketing analysis is necessary if a firm wants to appraise performance, capitalize on strengths, minimize weaknesses, and plan for the future.

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