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    Exam 22: Pulling It All Together: Integrating and Analyzing the Marketing Plan
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    The Strictest Form of Benchmarking Is Assessing a Firm's Performance
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The Strictest Form of Benchmarking Is Assessing a Firm's Performance

Question 65

Question 65

True/False

The strictest form of benchmarking is assessing a firm's performance against the most innovative firms in other industries anywhere in the world.

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