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    Exam 22: Pulling It All Together: Integrating and Analyzing the Marketing Plan
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    The First Step in Marketing Cost Analysis Is to
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The First Step in Marketing Cost Analysis Is to

Question 61

Question 61

Multiple Choice

The first step in marketing cost analysis is to


A) audit cost data for accuracy.
B) assign costs by functional account.
C) determine the level of expenses for all natural accounts.
D) compare actual and planned performance.

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