Multiple Choice
Which of these is NOT a major reason behind the importance of new products?
A) Lower research and development budgeted expenses
B) Maintenance of a balanced product portfolio through growth-oriented products
C) Diversification
D) Increased distribution system efficiency
Correct Answer:

Verified
Correct Answer:
Verified
Q150: Test marketing enables a firm to study<br>A)
Q151: Dissatisfaction with test marketing may be based
Q152: A firm may be able to manage
Q153: The major difference between a relative and
Q154: A new product is expected to have
Q155: Which of these is an example of
Q157: The idea generation stage of the new-product
Q158: The proposed length of a test market
Q159: Which product life-cycle stage corresponds with the
Q160: The diffusion process describes the<br>A) development of