Multiple Choice
The major difference between a relative and an absolute product failure is based upon whether
A) the size of the loss is too large relative to the company's overall net profit.
B) the loss is short run or long run.
C) a company's profit goal is used as criterion of a new product's success.
D) there is a negative impact on the sales of other company products.
Correct Answer:

Verified
Correct Answer:
Verified
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