A New Product Is Expected to Have an Average Repurchase

Multiple Choice

A new product is expected to have an average repurchase rate of four months. A test market is scheduled for two months. A problem with this test market situation may be that

A) only initial purchase rates and not repurchase rates can be studied.
B) short-run channel member reactions cannot be studied.
C) product modifications cannot be tested.
D) nontesting competitors can catch up with the innovative firm.