Multiple Choice
Which statement about concentrated marketing is NOT correct?
A) With concentrated marketing, a firm aims at a narrow, specific consumer segment.
B) Concentrated marketing is most appropriate if demand is clustered.
C) Concentrated marketing combines the best of differentiated and undifferentiated marketing.
D) Concentrated marketing can enable a firm to maximize per unit, but not total profits.
Correct Answer:

Verified
Correct Answer:
Verified
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