In Contrast to the VALS 2 Model of Consumer Behavior

Multiple Choice

In contrast to the VALS 2 model of consumer behavior, the Social Styles model

A) studies the behavior of organizational consumers.
B) divides consumers into eight segments on the basis of self-orientation and resources.
C) assumes that resources increase from youth to middle age and then decline with old age.
D) presupposes that makers are the largest group.