Multiple Choice
An industrial marketer of thermostats has decided to target the 10 largest air conditioner, refrigerator, and dehumidifier manufacturers that are located in the Northeast. The firm is using which segmentation base?
A) Geographic demographics only
B) Personal demographics only
C) Lifestyle factors only
D) Geographic demographics and personal demographics
Correct Answer:
Verified
Correct Answer:
Verified
Q145: A small-sized cluster in clustered demand can
Q146: Under undifferentiated marketing, different market segments are
Q147: a. What are the advantages to the use
Q148: Diminishing returns is most applicable when a
Q149: Which statement about concentrated marketing is NOT
Q151: Which comparative advantage do firms in monopolistic
Q152: The opposite of the chain-ratio method is<br>A)
Q153: Which of the following is NOT a
Q154: In contrast to the VALS 2 model
Q155: Simple trend analysis does not seek to