Multiple Choice
Which of the following statements concerning the term "market" is NOT correct?
A) A market is defined on the basis of both readiness and ability to buy.
B) Each market subset generally represents a potential target market.
C) The terms "market" and "target market" are synonymous.
D) A market may be divided into subgroups, each of which are known as market segments.
Correct Answer:
Verified
Correct Answer:
Verified
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