Audiences React Differently to Different Media, Therefore

Multiple Choice

Audiences react differently to different media, therefore

A) MPR professionals need to create one overall message for all media.
B) not all connectors are appropriate channels for delivering an MPR message.
C) psychographic data cannot be trusted as being completely accurate.
D) television advertising is the most reliable and inexpensive way to target a message.
E) MPR professionals should put more effort into personal sales to promote products.