Multiple Choice
The most effective way an MPR professional can identify appropriate connectors is to
A) compare and purchase multiple public relations databases.
B) hire a marketing research firm.
C) collect media kits from as many outlets as possible.
D) meet individually with every connector in their market.
E) ask their customers about their own media consumption.
Correct Answer:
Verified
Correct Answer:
Verified
Q39: Outlets that pick up an MPR story
Q40: Selecting _ is the first part of
Q41: MPR professionals should verify the audience of
Q42: More people turn to radio when they
Q43: Audiences react differently to different media, therefore<br>A)
Q45: What is the importance of developing a
Q46: What is the easiest and most effective
Q47: A connector list is not considered complete
Q48: Marketers normally should use every connector on
Q49: Assembling a solid connector list saves time