Multiple Choice
A connector list is not considered complete until
A) the list is verified by an audit bureau.
B) non-media connectors are identified and removed from the list.
C) a marketer notes specifics about individuals who will be targets for the marketing message.
D) it has been used successfully for several product promotions for at least one year.
E) a firm's legal department has determined that a conflict of interest is not present.
Correct Answer:

Verified
Correct Answer:
Verified
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