Connectors, Auditing Firms, and PR Directories Are

Multiple Choice

Connectors, auditing firms, and PR directories are

A) expensive to use, therefore most firms do not employ them.
B) resources that marketers can use to gauge consumer satisfaction.
C) unreliable sources of information about media and non-media outlets.
D) information sources that allow marketers to evaluate connectors.
E) channels that conventional media use to track audience statistics.