Multiple Choice
In addition to demographic information, some auditing services
A) develop advertising and PR campaigns for clients.
B) sell media time and space.
C) provide behavioral and psychographic data.
D) conduct corporate intelligence investigations.
E) provide purchase incentives to consumers.
Correct Answer:
Verified
Correct Answer:
Verified
Q60: Why should MPR professionals tailor-make connector lists
Q61: Connectors, auditing firms, and PR directories are<br>A)
Q62: Marketers may wish to create campaign-specific connector
Q63: Which of the following is NOT True
Q64: The primary outcome of developing a connector
Q66: Marketers must evaluate the appropriateness of connectors
Q67: Nielsen, Arbitron, and Audit Bureau of Circulation
Q68: Because a connector list is not a
Q69: Services such as Nielsen Media Research that
Q70: Auditing statements typically provide marketers with unbiased