Marketers May Wish to Create Campaign-Specific Connector Lists, Since a Campaign

Multiple Choice

Marketers may wish to create campaign-specific connector lists, since a campaign message

A) will either use media connectors or non-media connectors, but never both.
B) has to appeal to all audiences all the time.
C) may be extremely focused.
D) is only effective when it is consumer-generated.
E) should only be disseminated one outlet at a time.