The Following Questions Focus on Multidimensional Scaling

Multiple Choice

The following questions focus on Multidimensional Scaling:
-Which of the following is FALSE?

A) An ideal point is a hypothetical point on a multidimensional scaling perceptual map that possesses the perfect combination of attributes or dimensions.
B) The first decision an analyst must make in a multidimensional scaling analysis regards the choice of objects, products, or brands to be used in the analysis.
C) When selecting products or brands for use in a multidimensional scaling analysis, an important trade-off occurs between the desire to include enough brands so that all important dimensions will be represented and the desire to keep the number of respondents needed for the analysis to a minimum.
D) a and b.
E) a, b, and c.