The Following Questions Focus on Multidimensional Scaling

Multiple Choice

The following questions focus on Multidimensional Scaling:
-In the context of product markets, perceptual maps can give the marketer insight into all of the following EXCEPT

A) the combination of attributes preferred by buyers.
B) the viable segments that exist in a market.
C) buyer's attitudes toward a product.
D) possible unexploited market niches.
E) salient product attributes perceived by buyers in the market.