In Which of the Following Marketing Research Situations Is Discriminant

Multiple Choice

In which of the following marketing research situations is discriminant analysis probably NOT appropriate?

A) the investigation of differences between light and heavy users of a product
B) the investigation of naturally occurring market segments existing in a market
C) the determination of the basic dimensions that underlie customer brand loyalty
D) the investigation of brand-loyal vs. non-brand-loyal customers
E) discriminant analysis is the most appropriate method of data analysis in each of these situations