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Behaviorally Anchored Rating Scales (BARS) Concentrate on Measuring Behaviors Related

Question 90

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Behaviorally anchored rating scales (BARS) concentrate on measuring behaviors related to performance that individual salespeople can change. To construct BARS, sales manager should follow all of the stages except:


A) identify critical incidents of effective and ineffective sales performance behavior
B) refine critical incidents into a smaller set of performance dimensions
C) select a set of critical incidents as behavioral anchors for the performance dimensions
D) all of the above are steps in the BARS development process

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