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A Marketing Researcher Is Meeting with a Manager Who Has

Question 5

Multiple Choice

A marketing researcher is meeting with a manager who has identified a problem.During the initial meeting,the researcher asks,"Why do you think this situation has occurred?" How many times is it recommended for the researcher to ask "why" to dive deeper into possible causes of the problem?


A) Two
B) Five
C) Three
D) One
E) Four

Correct Answer:

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