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A Company Selling a Food Product Had Received a Number

Question 3

Multiple Choice

A company selling a food product had received a number of complaints about its packaging.After researching the complaints,the company switched packaging,and sales increased significantly.In marketing research terms,this type of change is best understood as


A) product change.
B) packaging change.
C) unplanned change.
D) planned change.
E) materials change.

Correct Answer:

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