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Serendipity,or Chance Ideas,as a Source of Marketing Research Problems,might Arise

Question 1

Multiple Choice

Serendipity,or chance ideas,as a source of marketing research problems,might arise from


A) customer complaint letters.
B) salesperson's call reports.
C) comments in trade publication.
D) customer calls to toll-free service assistance centers.
E) All of these are sources of chance ideas.

Correct Answer:

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