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    Basic Marketing Research
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    Exam 9: Collecting Descriptive Primary Data
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    Which of the Following Can Be Used to Measure Knowledge
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Which of the Following Can Be Used to Measure Knowledge

Question 12

Question 12

Multiple Choice

Which of the following can be used to measure knowledge of an advertisement?


A) Unaided recall
B) Aided recall
C) Recognition
D) None of these are correct.
E) All of these are correct.

Correct Answer:

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