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  3. Study Set
    THINK Marketing
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    Exam 7: Market Segmentation and Target Marketing
  5. Question
    Distributing Trial Coupons for a New Soft Drink to Medium
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Distributing Trial Coupons for a New Soft Drink to Medium

Question 42

Question 42

True/False

Distributing trial coupons for a new soft drink to medium and heavy soft drink users is an example of behaviour response segmentation.

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