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    Business
  3. Study Set
    THINK Marketing
  4. Exam
    Exam 7: Market Segmentation and Target Marketing
  5. Question
    A Marketing System That Can Produce Products and Personalized Messages
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A Marketing System That Can Produce Products and Personalized Messages

Question 45

Question 45

Multiple Choice

A marketing system that can produce products and personalized messages to individual customers is


A) mass marketing.
B) micro-targeting.
C) mass segmentation.
D) direct positioning.
E) mass customization.

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