Multiple Choice
A marketing system that can produce products and personalized messages to individual customers is
A) mass marketing.
B) micro-targeting.
C) mass segmentation.
D) direct positioning.
E) mass customization.
Correct Answer:

Verified
Correct Answer:
Verified
Q40: Nike's website, which enables shoppers to design
Q41: Phil and Sabastian, a local Calgary coffee
Q42: Distributing trial coupons for a new soft
Q43: Geo-targeting breaks a country into large regions;
Q44: Behaviour response segmentation helps explain why two
Q46: Psychographics consider<br>A) income, education, culture, and occupation.<br>B)
Q47: Targeting a young female business executive who
Q48: Market challengers such as Pepsi are likely
Q49: Technology is an important factor in the
Q50: John spent time on bank websites looking