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    THINK Marketing
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    Exam 7: Market Segmentation and Target Marketing
  5. Question
    Nike's Website, Which Enables Shoppers to Design Their Own Shoes
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Nike's Website, Which Enables Shoppers to Design Their Own Shoes

Question 40

Question 40

True/False

Nike's website, which enables shoppers to design their own shoes including colour and personalizing the tongue with a word or phrase, is an example of mass customization.

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