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    Business
  3. Study Set
    THINK Marketing
  4. Exam
    Exam 7: Market Segmentation and Target Marketing
  5. Question
    The Target Market Profile, or Description of a Market Segment
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The Target Market Profile, or Description of a Market Segment

Question 1

Question 1

True/False

The target market profile, or description of a market segment, can be based on any combination of demographic, psychographic, geographic, and behaviour response variables deemed to be relevant.

Correct Answer:

verifed

Verified

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