Multiple Choice
Investing in having a public relations professional work to generate publicity is a worthwhile investment because earned media
A) has a high potential for dramatization
B) is more credible and has more veracity than advertising
C) tends to catch people off guard and attracts people who wouldn't read a sponsored message
D) appears as "normal" news
E) all of the above
Correct Answer:
Verified
Correct Answer:
Verified
Q2: An organization relates actively and continuously to
Q3: How should a public relations crisis be
Q4: In the twenty-first century, public relations practitioners
Q5: Reframing an issue and conducting public education
Q6: Cost-effective PR strategies for a university community
Q7: Describe the active public relations planning process
Q8: "A form of communication not paid for
Q9: When public relations is conducted so as
Q10: A large university seeking to enhance its
Q11: A "customer centered" approach to handling the