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    Strategic Marketing
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    Exam 6: Segmentation, Positioning, and Branding
  5. Question
    Identify the Four Basic Types of Bases (Measures) for Market
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Identify the Four Basic Types of Bases (Measures) for Market

Question 17

Question 17

Essay

Identify the four basic types of bases (measures) for market segmentation developed by Frank, Massy, and Wind and briefly give examples of each

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.General -Objective Measures - Age, inco...

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