Question 1

Define issues management and identify and explain three methods organizations can use to track and predict the development of relevant issues.

Accepted Answer

Issues management is the organized activity of identifying emerging trends, concerns, or issues likely to affect an organization in the next few years and developing a wider and more positive range of organizational responses. The techniques that can be used to track and predict the development of relevant public issues include 
.Trend extrapolation. A factor or variable is measured over time and statistical forecasting techniques are used to project a trend from these measurements.
.Trend impact analysis. After a trend is extrapolated, future events are identified that would affect the extrapolation and the trend is modified in light of these possible events.
.Scanning. Issues that might affect an organization are identified and monitored by use of volunteers who regularly scan print and electronic media for information.
.Monitoring. Monitoring tracks issues that have identified through scanning using a systematic analysis of data. Monitoring may include public opinion polling, focus groups and other forms of social science research.
.Scenario writing. Some organizations hire writers to develop and write scenarios that address the question, "What would happen if X came to pass?"

Question 2

To be an effective publicist, one must be familiar with journalistic news values and know how to identify a news angle that will be interesting to journalists and the public.

Accepted Answer

A) True 
 B)False  True

Question 3

_____________________is the process of communicating responsibly and effectively about the risk factors associated with industrial technologies, natural hazards, and human activities.

Accepted Answer

A)   Issues advocacy
B)   Public communication
C)   Risk management
D)   Risk communication D

Question 4

Press releases are commonly used by investor relations programs to communicate news about earnings and current conditions of the industry to analysts and investors.

Accepted Answer

A) True 
 B)False

Question 5

When handling the news media during a crisis communication situation, it is acceptable to make "off the record" comments as long as you make it clear to the media that your comments should not be made public.

Accepted Answer

A) True 
 B)False

Question 6

____________is the visual manifestation of the image of the organization as conveyed through its logo, products, services, buildings, stationery, uniforms and other tangible items created by the organization to communication with a variety of constituencies.

Accepted Answer

A)   Corporate image
B)   Corporate identity
C)   Public relations
D)   Public communication

Question 7

Mitroff and Alpasian (2004) place the types of disasters that an organization might face into three categories. These include all of the following, EXCEPT:

Accepted Answer

A)   Natural disasters
B)   Normal accidents
C)   Government failures
D)   Intentional accidents

Question 8

Chaffee's adaptive model of communication model shifts the focus of strategy from sequential planning and implementation to continuous adjustment of the relationship between the organization and its environment.

Accepted Answer

A) True 
 B)False

Question 9

According to Sturges (1994), the communication objective in any crisis management strategy should depend upon the stage of the crisis. Identify the different stages of a crisis and how an organization should respond to each.

Accepted Answer

The answer of According to Sturges (1994), the communication objective...

Question 10

Chaffee's the three basic models of strategic communication at the organizational level include all of the following, EXCEPT:

Accepted Answer

A)   Horizontal
B)   Linear
C)   Adaptive
D)   Interpretive

Question 11

___________________is the organized activity of identifying emerging trends, concerns, or issues likely to affect an organization in the next few years and developing a wider and more positive range of organizational responses.

Accepted Answer

A)   Investor relations
B)   Public relations
C)   Issues management
D)   Issues advocacy

Question 12

List the six basic components of a press release.

Accepted Answer

The answer of List the six basic components of a...

Question 13

According to Benoit's theory of image restoration, organizations can respond to crisis situations in five ways. These include all of the following, EXCEPT:

Accepted Answer

A)   They can deny responsibility.
B)   They can ignore the situation entirely.
C)   They can evade responsibility.
D)   They can reduce offensiveness of the act.

Question 14

Issues management is the organized activity of identifying emerging trends, concerns, or issues likely to affect an organization in the next few years and developing a wider and more positive range of organizational responses.

Accepted Answer

A) True 
 B)False

Question 15

Creating a company web site enables organizations to accomplish a number of activities, including all of the following, EXCEPT:

Accepted Answer

A)   Updating employees and customers about organizational changes.
B)   Selling products and services.
C)   Reporting to the government.
D)   Creating a first point of contact for customers through order entry, customer service systems, and online call centers.

Question 16

Corporate image is the visual manifestation of the image of the organization as conveyed through its logo, products, services, buildings, stationery, uniforms and other tangible items created by the organization to communication with a variety of constituencies.

Accepted Answer

A) True 
 B)False

Question 17

Risk communication is concerned with identifying an organizations exposure to potential losses, preventing or reducing the likelihood of their occurrence, and mitigating potential loss.

Accepted Answer

A) True 
 B)False

Question 18

List four aspects of the news and briefly explain each.

Accepted Answer

The answer of List four aspects of the news and...

Question 19

Chaffee's interpretive model of communication specifies that strategy consists of integrated decisions, actions or plans that will set and achieve viable organizational goals.

Accepted Answer

A) True 
 B)False

Question 20

___________refers to matching up opportunities and risks in the environment with the capabilities and resources of the organization.

Accepted Answer

A)   The adaptive model
B)   Co-alignment
C)   The strategic model
D)   Image building

Exam 10: Communicating in and Leading Groups and Teams

Define issues management and identify and explain three methods organizations can use to track and predict the development of relevant issues.

To be an effective publicist, one must be familiar with journalistic news values and know how to identify a news angle that will be interesting to journalists and the public.

_____________________is the process of communicating responsibly and effectively about the risk factors associated with industrial technologies, natural hazards, and human activities.

Press releases are commonly used by investor relations programs to communicate news about earnings and current conditions of the industry to analysts and investors.

When handling the news media during a crisis communication situation, it is acceptable to make "off the record" comments as long as you make it clear to the media that your comments should not be made public.

____________is the visual manifestation of the image of the organization as conveyed through its logo, products, services, buildings, stationery, uniforms and other tangible items created by the organization to communication with a variety of constituencies.

Mitroff and Alpasian (2004) place the types of disasters that an organization might face into three categories. These include all of the following, EXCEPT:

Chaffee's adaptive model of communication model shifts the focus of strategy from sequential planning and implementation to continuous adjustment of the relationship between the organization and its environment.

According to Sturges (1994), the communication objective in any crisis management strategy should depend upon the stage of the crisis. Identify the different stages of a crisis and how an organization should respond to each.

Chaffee's the three basic models of strategic communication at the organizational level include all of the following, EXCEPT:

___________________is the organized activity of identifying emerging trends, concerns, or issues likely to affect an organization in the next few years and developing a wider and more positive range of organizational responses.

List the six basic components of a press release.

According to Benoit's theory of image restoration, organizations can respond to crisis situations in five ways. These include all of the following, EXCEPT:

Issues management is the organized activity of identifying emerging trends, concerns, or issues likely to affect an organization in the next few years and developing a wider and more positive range of organizational responses.

Creating a company web site enables organizations to accomplish a number of activities, including all of the following, EXCEPT:

Corporate image is the visual manifestation of the image of the organization as conveyed through its logo, products, services, buildings, stationery, uniforms and other tangible items created by the organization to communication with a variety of constituencies.

Risk communication is concerned with identifying an organizations exposure to potential losses, preventing or reducing the likelihood of their occurrence, and mitigating potential loss.

List four aspects of the news and briefly explain each.

Chaffee's interpretive model of communication specifies that strategy consists of integrated decisions, actions or plans that will set and achieve viable organizational goals.

___________refers to matching up opportunities and risks in the environment with the capabilities and resources of the organization.