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    Business
  3. Study Set
    Principles of Customer Relationship
  4. Exam
    Exam 3: Relationship Marketing and Customer Relationship Management
  5. Question
    Marketers Have Extended Their CRM Techniques to Include Partner Relationshipmanagement
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Marketers Have Extended Their CRM Techniques to Include Partner Relationshipmanagement

Question 4

Question 4

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Marketers have extended their CRM techniques to include partner relationshipmanagement (PRM). What is PRM?

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Companies work with other "partner" memb...

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