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  2. Topic
    Business
  3. Study Set
    Principles of Customer Relationship
  4. Exam
    Exam 2: History and Development of CRM
  5. Question
    Some Feel That CRM Has Its Roots in Marketing Research
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Some Feel That CRM Has Its Roots in Marketing Research

Question 3

Question 3

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Some feel that CRM has its roots in marketing research. In what way(s) did marketing research help shape CRM?

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