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    Principles of Customer Relationship
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    Exam 12: CRM Program Measurement and Tools
  5. Question
    Useful Measures of How Successful a Company Has Been in Developing
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Useful Measures of How Successful a Company Has Been in Developing

Question 17

Question 17

Multiple Choice

Useful measures of how successful a company has been in developing closer bonds include


A) Measures of overall loyalty
B) Measures of yield rate
C) Capture rate ratios
D) All of the above
E) Only A and B

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