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  2. Topic
    Business
  3. Study Set
    Principles of Customer Relationship
  4. Exam
    Exam 11: CRM, Marketing Automation, and Communication
  5. Question
    There Has Been a Significant Shift in Business Focus from Product
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There Has Been a Significant Shift in Business Focus from Product

Question 3

Question 3

True/False

There has been a significant shift in business focus from product sales andprofitability to customer profitability and customer retention.

Correct Answer:

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