Public Service Ads Often Try to Raise Fear in an Audience

Multiple Choice

Public service ads often try to raise fear in an audience to induce people to change unhealthy behaviors. If fear appeals are used, it is crucial to provide the audience with __________ to increase the likelihood of behavior change.

A) as much fear-evoking information as possible
B) specific recommendations for how to reduce the unhealthy behaviors
C) statistics about the number of people who will die from performing the behaviors
D) specific information about the consequences of continuing the unhealthy behaviors