Berne Retail Plans to Introduce New Private-Label Brands for Beverages

Multiple Choice

Berne Retail plans to introduce new private-label brands for beverages.The marketing team will undertake a survey to obtain feedback on these brands through a test marketing exercise.The data collected in this research study will be collated in terms of frequencies and subjected to statistical analysis to determine the brands that earned the most.The best-performing new brands will be then chosen for a full-scale rollout.This scenario illustrates an instance of _____.

A) quantitative research
B) metanalytic reserach
C) grounded theory reserach
D) archival research
E) qualitative research