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    MKTG
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    Exam 1: An Overview of Marketing
  5. Question
    A Market-Oriented Firm
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A Market-Oriented Firm

Question 11

Question 11

Multiple Choice

A market-oriented firm:


A) defines its mission in terms of the benefits its customers seek.
B) targets the average customer.
C) is highly centralized.
D) defines its business in terms of the goods and services it produces.

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