Multiple Choice
Which of the following statements is true of customer relationship management?
A) It involves targeting the average customer or everybody.
B) It involves establishing and tracking customer interactions with the company.
C) It considers all the customers of the firm as one large group that should be targeted with a single promotional strategy.
D) It is used by sales-oriented firms to convince customers to buy their products.
Correct Answer:
Verified
Correct Answer:
Verified
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