Multiple Choice
Brasco Motor Company produces a wide range of vehicles such as passenger cars,commercial trucks,specialty vehicles,performance vehicles,and race cars.Each type of car has a separate and distinct customer base.Given this information,Brasco Motor Company has divided its customer base by using the strategy of _____.
A) perceptual mapping
B) positioning
C) cannibalization
D) market segmentation
Correct Answer:

Verified
Correct Answer:
Verified
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