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    Exam 8: Segmenting and Targeting Markets
  5. Question
    ​Sheera Jewelry Sends Birthday Greeting Cards to Each of Its
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​Sheera Jewelry Sends Birthday Greeting Cards to Each of Its

Question 1

Question 1

Multiple Choice

​Sheera Jewelry sends birthday greeting cards to each of its customers as a token of appreciation for shopping at its store.This exemplifies the customer relationship management (CRM) trend of _____.


A) loyalty
B) ​technology
C) ​time savings
D) personalization

Correct Answer:

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