Question 1

Time utility is created by a sales agreement that stipulates where products will be delivered to customers.

Accepted Answer

A) True 
 B)False

Question 2

Economic conditions greatly influence marketing plans for product offerings.

Accepted Answer

A) True 
 B)False

Question 3

Some products can be sold abroad with virtually no changes. Which of the following is an example of such a product?

Accepted Answer

A)  Coca-Cola 
B)  electric razors 
C)  Gerber baby food 
D)  Apple computers 
E)  fruit juices

Question 4

Psychographics cannot be changed by marketing efforts.

Accepted Answer

A) True 
 B)False

Question 5

Martin realizes that he knows less about the company than he had thought. He is not sure if Panther Shoes is selling consumer or industrial products. Can you help Martin clarify that?

Accepted Answer

The answer of Martin realizes that he knows less about...

Question 6

The B2B market includes industrial, reseller, and government/institutional markets.

Accepted Answer

A) True 
 B)False

Question 7

How do expense items differ from capital items?

Accepted Answer

The answer of How do expense items differ from capital...

Question 8

What is the term for intangible products, such as time, expertise, or an activity that can be purchased?

Accepted Answer

A)  industrial goods 
B)  personal goods 
C)  risky assets 
D)  services 
E)  ideas

Question 9

Panther Shoes manufacturers multiple product lines in the athletic apparel industry. How can Panther benefit from multiple product lines?

Accepted Answer

The answer of Panther Shoes manufacturers multiple product lines in...

Question 10

Martin is surprised at the narrow scope of his responsibilities and he wishes to explain to his boss that marketing is more than just advertising. Help Martin by giving a more complete definition of marketing.

Accepted Answer

The answer of Martin is surprised at the narrow scope...

Question 11

When Martin suggested a relationship marketing campaign, his supervisor expressed little need for Panther Shoes to focus on such a campaign. How could Panther Shoes benefit from relationship marketing?

Accepted Answer

The answer of When Martin suggested a relationship marketing campaign,...

Question 12

Tamika starts a business making teddy bears and elects to use focus groups to determine whether customized bears would be well received in a hospital setting. The focus groups prove to be unhelpful in answering this question. Which of the following could NOT be a valid explanation?

Accepted Answer

A)  Not enough focus groups were used. 
B)  Focus groups are not a recommended method for obtaining people's opinions. 
C)  The people in the focus groups could not relate to a hospitalized child's experience. 
D)  Responses from focus group members were not recorded accurately. 
E)  The questions asked were not designed to reveal the information being sought.

Question 13

How does a product mix differ from a product line?

Accepted Answer

The answer of How does a product mix differ from...

Question 14

B2B sellers rarely have long-term relationships with buyers.

Accepted Answer

A) True 
 B)False

Question 15

What type of goods include raw materials and integrated circuits?

Accepted Answer

A)  substitute products 
B)  industrial goods 
C)  consumer goods 
D)  marketing goods 
E)  disposable goods

Question 16

The director of marketing argues that Dinasonic should alter its marketing strategy in different countries by adapting its methods of advertising. Which of the following, if True, would support this position?

Accepted Answer

A)  Dinasonic has won awards for its advertising campaigns. 
B)  Consumers in most countries are attracted to American consumer goods. 
C)  Laws regulating advertising vary between different countries. 
D)  Dinasonic has several sales managers experienced in international sales. 
E)  The company is planning to subcontract some of its international sales operations.

Question 17

What type of marketing is a "loyalty banking" program an example of?

Accepted Answer

A)  industrial marketing 
B)  relationship marketing 
C)  social marketing 
D)  economic marketing 
E)  consumer marketing

Question 18

Companies with an existing distribution network are at a disadvantage in the global context.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following is the LEAST important influence on consumer behavior?

Accepted Answer

A)  psychological factors 
B)  personal factors 
C)  social factors 
D)  technological factors 
E)  corporate factors

Question 20

What is selling the rights to place a brand name on products such as t-shirts referred to as?

Accepted Answer

A)  international branding 
B)  national branding 
C)  private branding 
D)  regional branding 
E)  licensed branding

Exam 11: Marketing Processes and Consumer Behavior

Time utility is created by a sales agreement that stipulates where products will be delivered to customers.

Economic conditions greatly influence marketing plans for product offerings.

Some products can be sold abroad with virtually no changes. Which of the following is an example of such a product?

Psychographics cannot be changed by marketing efforts.

Martin realizes that he knows less about the company than he had thought. He is not sure if Panther Shoes is selling consumer or industrial products. Can you help Martin clarify that?

The B2B market includes industrial, reseller, and government/institutional markets.

How do expense items differ from capital items?

What is the term for intangible products, such as time, expertise, or an activity that can be purchased?

Panther Shoes manufacturers multiple product lines in the athletic apparel industry. How can Panther benefit from multiple product lines?

Martin is surprised at the narrow scope of his responsibilities and he wishes to explain to his boss that marketing is more than just advertising. Help Martin by giving a more complete definition of marketing.

When Martin suggested a relationship marketing campaign, his supervisor expressed little need for Panther Shoes to focus on such a campaign. How could Panther Shoes benefit from relationship marketing?

Tamika starts a business making teddy bears and elects to use focus groups to determine whether customized bears would be well received in a hospital setting. The focus groups prove to be unhelpful in answering this question. Which of the following could NOT be a valid explanation?

How does a product mix differ from a product line?

B2B sellers rarely have long-term relationships with buyers.

What type of goods include raw materials and integrated circuits?

The director of marketing argues that Dinasonic should alter its marketing strategy in different countries by adapting its methods of advertising. Which of the following, if True, would support this position?

What type of marketing is a "loyalty banking" program an example of?

Companies with an existing distribution network are at a disadvantage in the global context.

Which of the following is the LEAST important influence on consumer behavior?

What is selling the rights to place a brand name on products such as t-shirts referred to as?