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    Exam 1: Welcome to the World of Marketing: Create and Deliver Value
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    The Ratio of Benefits to Costs Is One Way to Think
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The Ratio of Benefits to Costs Is One Way to Think

Question 138

Question 138

Multiple Choice

The ratio of benefits to costs is one way to think of ________.


A) sustainability
B) profits
C) value
D) competitive advantage
E) distinctive competency

Correct Answer:

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