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    Exam 7: Segmentation, Target Marketing, and Positioning
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    Baby Boomers ________
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Baby Boomers ________

Question 69

Question 69

Multiple Choice

Baby Boomers ________.


A) were born between 1965 and 1978
B) are currently in their 30s and 40s
C) are important to marketers because of the size and wealth of the segment
D) are 75 or older
E) are the parents of Generation X, not Generation Y

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