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When Marketers at P&G Selected Generation Y, a Demographic That

Question 63

Multiple Choice

When marketers at P&G selected Generation Y, a demographic that includes college students, as an untapped group of potential customers for their Febreze line of products, they were executing which of the following?


A) market segmenting
B) undifferentiated targeting
C) differentiation
D) targeting
E) positioning

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