Multiple Choice
If Sam describes Coca-Cola as an all-American, Pepsi-Cola as a young daredevil, and Dr. Pepper as a nonconformist, he would be describing the sodas' ________.
A) VALS™ profiles
B) target markets
C) brand personalities
D) NAICS classifications
E) trade promotions
Correct Answer:
Verified
Correct Answer:
Verified
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