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    Exam 12: Deliver the Customer Experience: Goods and Services Via Bricks and Clicks
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    A Marketing Strategy That Enhances the Shopping Experience for Experiential
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A Marketing Strategy That Enhances the Shopping Experience for Experiential

Question 106

Question 106

Multiple Choice

A marketing strategy that enhances the shopping experience for experiential shoppers is called ________.


A) sweethearting
B) retail borrowing
C) omnichannel marketing
D) nonstore retailing
E) retailtainment

Correct Answer:

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